Let me tell you a little bit more about the four P's in Marketing



The four P's, also known as the Marketing Mix, is something every marketing student knows about.
It's very clear to say you can explain this mix to someone who is unfamiliar with the marketing field very easily, with a lot of just a little amount of words.

You can easily explain it by just using the definition of each P. There is also a possibility to explain the four P's of the Marketing mix with the questions* attached to each of the four P's. That's my way of explaining!

PRODUCT 
= An item that satisfies the consumer's needs or wants. Products may be tangible (goods) or intangible (services, ideas or experiences). - wikipedia 

  • What does the customer want from the product?
  • What features does it have to meet these needs?
  • How and where will the customer use it?
  • What does it look like? 
  • What size(s), color(s) should it be?
  • What is it to be called?
  • How is it branded?
  • How is it differentiated versus your competitors? 

PRICE 
= The amount a customer pays for a product, the sacrifice consumers are prepared to make to acquire a product (e.g. time or effort), considerations of customs perceived value. - wikipedia 

  • What is the value of the product or service to the buyer?
  • Are there established price points for products or services in this area? 
  • Is the customer price sensitive?
  • What discounts should be offered to trade customers?
  • How will your price compared to with your competitors?

PLACE 
= Refers to providing customer access; considers providing convenience for consumer. - wikipedia

  • Where do buyers look for your product or service?
  • If they look in a store, what kind os store?
  • How can you access the right distribution channels? 
  • Do you need to use a sale force? 
  • What do your competitors do, and how can you learn from that and/or differentiate? 

PROMOTION
= Promotion refers to marketing communications; may compromise element such as: advertising, PR, direct marketing and sales promotion. - wikipedia

  • Where and when can you get across your marketing messages to your target market?
  • Will you reach your audience by advertising in the press, or on TV, or on radio, or on billboards? 
  • When is the best time to promote?
  • How do your competitors do their promotions? And how does that influence your choice of promotional activity? 

After this whole explanation you might still be wondering why marketeers use this mix. Well the marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. - Source

What's your opinion?

@lisawtck