While Marketing drives and supports sales, it is usually someone else's job to eventually close the deal.
Marketing, at its core, is about developing strategies and tactics that support achieving an organisation's goal by building relationships with prospects, customers and the public. But others usually execute these strategies and tactics. This post tells you what three leading marketing organisations say the flip side of Marketing is. |
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"Marketing is not sales"
Marketing certainly supports sales, but its scope is much, much broader than that. Marketing is conversation, communications, branding, advertising, an image and a voice, it's customer support and assistance. It's listening and responding. Marketing encompasses every single aspect of an organisation's image to the public, it's customers, prospects, partners and community - even to its own employees and internal constituencies.
- Rebecca Lieb
"Marketing is not hard"
It is complex. But it's not hard. Find people your product or service could help and provide them with information that helps them make a buying decision.
- Jason Falls
"Marketing is not creative"
It's commonly said by students that they don't view themselves creative enough to be in Marketing. Certainly there is a creative side of execution, but the real heart of marketing is the customer insight that comes through research, data and analytical tools.
- Mark W. Schaefer
What do you think marketing is not? How do you feel about these given opinions?
Please let me know your opinion in the comment section!
What's your opinion?